Anyone that has an iPhone knows how the AppStore works: You search for an app, get to see its extensive description and a few screenshots and, if you decide to, you’ll purchase it on the spot.
There is an app for anything and, in some case, several applications for the same thing. But then, how do you get to choose the best one? Usually being very inexpensive, you can afford to buy several apps until you find the right one for you. But, in a world of shareware and 15-30-60-90-days trials, this is fairly new (to me, at least. I had a revelation this morning.). Even in the real world you get to first try the thing you want to buy. And if you don’t try it first, you’d have some sort of money back guarantee.
To be clear, I’m not complaining about the bucks I spend in vain on iPhone apps, but I’m curious to know what exactly makes AppStore’s model work. Is it the low price? Is it the AppStore app filter and review process, or the hype behind Apple-everything? Is it the seamless purchase process? Could be any of these, I guess, or a combination of them all.
Thinking about it a little more, one can wonder if the some model would work in the world of software outside the AppStore? Would you pay a small amount a money in order to try any of the software out there? Would this make software more affordable? I guess that’s one of the reasons why subscription based purchases are more and more popular. Nothing new here, that’s for sure.
With all these in mind, I still find it a bit shocking to purchase an app just to dump it two races later.
PS: BTW, are other mobile app stores based on the same business model?
